I'm interested in using competition to drive people to change behavior and increase energy conservation. We are developing a hardware and software platform to allow fine-grained measurement of real time energy consumption, and are developing the tools necessary to create competitions around consumption behavior.
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Targeting folks who are green early adopters. This includes college students, techies, etc.
Looking for a "green" logo - but not the typical lightbulb, or tree, or plant, etc... Something that screams "competition" would be nice - so it should be a bit edgy.