We need the logo to look vibrant and colourful. The current logo is quite drab, but we like reds, blues, yellows as that's the current scheme of the site. Feel free to experiment with colours though.
As we deal with sports betting, and we're based in Australia, sports icons or sports balls from Australian Rules, Rugby League, Basketball, Soccer etc could be added. In addition, racing could be included if possible. You'll notice the current logo has sports balls included, which we like the idea of.
Also, as we offer promotions and free bets to new customers, the inclusion of money (must be Australian Dollars) would be a good idea.
Size wise, we'd prefer a wider, thinner logo.
We'd like a graphic in addition to text. Currently the logo is just text with a graphic stuck on the end, but we need something more readily identifiable for business cards etc.