Voltooide wedstrijd

Established London based Lingerie retailer needs a new Logo

ICS Blue had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit209 ontwerpen ingezonden door66 freelance designers.

209
inzendingen
66
designers
1
winnaar

Hoe ICS Blue hun logo ontwerp begonnen

Bedrijfsnaam

The Lovely Lingerie Company (no '.com' or '.co.uk')

Overzicht

Dear Designers,
The Lovely Lingerie Company is the new brand of a very well established online underwear retailer in the UK .
We sell all styles of underwear online: from the very comfortable cotton underwear to the extremely sexy stuff, and this is where the challenge comes from as far as positioning the brand (my challenge) and designing a logo: your challenge this week.
See the requirements below for the design of a clever, friendly and sexy logo for us.

Vertel ons iets meer over jezelf en de mensen die je bereikt

All UK based, 20 to 40 years old
60% women buying all types of underwear for themselves
40% men buying gifts of sexy underwear for their wife, girlfriend (or other female acquaintances with similar statuses...)

Vereisten

As I'm sure you guessed, we need a logo for "The Lovely Lingerie Company"

- the vibes we are looking for (in this order of importance): fashionable, sexy, clever, friendly, contemporary, serious
- when customers see the logo, they must understand that we are selling fashion products
- we absolutely don't want anything remotely vulgar
- we do not want a high-tech feel
- prefer a stand alone logo and words separate, but open to suggestions otherwise
- we instinctively prefer 2D, but will seriously consider 3D if it doesn't come across as "trying too hard"

We'll need at least a PSD (and also an Illustrator file if you can) (hi-res since this will be printed too)

Good luck to you all.

Aangepast pakket

US$ 374

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