I'm Nick Giglia, founder of Fahros. I have been in IT support since I was 16 years old, and I've thought for a long time that there must be a better way. The Fahros concept was born out of a burning desire to democratize IT for businesses and take the use of technology out of the proverbial ivory tower. At its core, Fahros is going to be a cloud-based IT management and business intelligence tool for small and medium-sized businesses that cannot leverage in-house IT knowledge. I am a cloud computing expert and firmly believe in its power as an enabling technology.
"Fahros" is a modified version of "Pharos," the island on which the great Lighthouse of Alexandria was built. I grew up on an island, so lighthouses have always been a presence in my life, but the analogy goes deeper. I like the idea of the lighthouse as an illuminating presence, and I also like the imagery of showing the way to a safe port. Fahros is designed to make complex IT operations easy for the average user, with an eventual component of business intelligence to give clients greater insight to their business.
We aim to be your IT environment's Chief of Staff, performing integral enterprise computing functions behind the scenes and allowing you to concentrate on your business.
Primary: Small and medium-sized businesses with significant IT needs that either cannot afford or do not use in-house IT personnel. They are in a range of industries, such as legal and professional services, and they do not have the kind of IT resources as the bigger companies in their industry. Despite this, their clients demand the same level of reach and service regardless of the firm's size. People at these firms have a much stronger experience on their home computers than they do at work, and they are starting to embrace social media in their daily lives.
Secondary: IT personnel at small to medium-sized businesses. These individuals are often forced to do many different jobs due to the small size of their firms and the large reach of technology, and they are looking for tools to make their jobs simpler. These tools could achieve that goal either through making a process easier to perform or allowing more self-service support from users, eliminating a need to call support.
I envision this logo as a mixture of professional presence and stylistic touches. I see "Fahros" as a text-based logo with the "h" stylized to represent a Lighthouse. I enjoy the Lighthouse imagery, and I hope the light coming from the Lighthouse can be represented as well.
Feel free to experiment with a color palate, since I have not settled on that for the overall site yet, but please keep in mind that these will be business users.
I want to evoke the following feelings through the logo:
"Lighting the Way"
Stylized - a little creative license is good
Abstract is OK - as long as it's not excessive
Too mysterious - not clear where name comes from (that's why I like the idea of a Lighthouse represented in the h of Fahros)
Nautical - the lighthouse theme is very solid, but it's easy to go overboard into a nautical theme. I'd rather not do that.
Please provide the winning entry as a CMYK image in SVG or Adobe Illustrator AI format and as a layered RGB file in Photoshop PSD. Please also provide JPEG versions in 3 sizes: small, medium, and large. Please provide this for both the overall logo and the stylized Lighthouse "h"
Thank you sincerely for taking a look at the brief. I hope you have fun with this.