We are ladies fashion shoe brand, making inexpensive heels, pumps, boots and sandals. The company is all about fashion. Our shoes are bright, flashy, sometimes sexy at mid-price level.
The majority of our customers are young women (18...35 yo), looking for the fashion trends though on a budget. They read Cosmo-like fashion magazines and live according to these trends.
We are looking for a logo represent our style of shoes, suitable for various implementations:
1) shoe box is one of the most important implementations
2) outsoles - the logo might be stamped on one-color outsole and be readable and recognizable
3) zipper lock. A small logo or a part of it has to be well-recognizable
4) woven labels - the logo should not be too thin as it might be stitched sometimes
5) various shop displays, lightened signboards etc
We would prefer to have bright colors in the logo. We would like to look Italian, but please do not use Italian flag colors for this, it is too common.
Being too fancy may not be good, though. Please do not use any stock images or clip art in the logo.
As I realized, too many designers try to use an image of a shoe in the logo. Please understand the logo often will be seen on a shoe itself (insole, outsole), shoe box and other clearly shoe-related items. Make sure, your shoe-on-shoe design will look good in such cases. Having some easy recognizable shoe profile is a nice idea, though.