Brand Name: Gosh
Slogan: Chilean Craft Beer
What is Gosh?
New Chilean startup joined by 3 entrepreneurs friends launching a craft beer brand.
The brand will be targeted as follows:
Target (age): 25-35 YO
Target (SEL): C2, C3
Target (sex): 70% Male
Consumer Type: Experience Maximizers: People who search for new adventures and enjoy to discover new types of alcoholic beverages.
Consumer Key values: Adventure/ Authenticity/Curiosity/ Freedom/ Enjoying life
Consumer lifestyle: Single living alone (or w/friends) no childrens
Consumption occasions: Savor the moment/ Share and connect/ Accompany my food
Product Features: One way (disposable) glass 330cc bottle and Draft.
Styles: Pale Ale (Golden), Pilsner Lager, IPA, Others
Brand Ideal (reason to exist): Gosh Pushes you to be an entrepreneur, and encourage you to start that project you have not yet realized.
Functional Benefits: High Quality/ thoroughly (exhaustively) made/ beer with personality (character)
Emotional Benefits: Undertake and look for the life you want to live
Brand Personality: Entrepreneur/ Authentic/ Independent and Free/ Risky
Very Important: We need a caricature in the logo (could be an weird animal, an invented cartoon, etc.)