Fresh Farm is a fresh food delivery company delivering direct to homes. Our core brand themes are FRESH, EASY and HEALTHY. While we are primarily focussed on seafood, we will also be delivering other meats (beef, bison, chicken, etc) and fruit & vegetables, so we cannot exclusively use images of seafood. We need to be accessible to many religions so if the artist chooses to use some religious symbology – which would be wise as we are seeing huge demand from these sectors – then the symbols must not alienate or offend other religions. Our company is supporting local farmers and fisheries so an emphasis on community and local businesses would make sense. Finally, we are sourcing all fish sustainability, so an ethical / environmental tint may be another angle to capture.
Mums and dads around Australia. Price and health conscious. The design should appeal to a broad audience.
Company logo – we need a unique and high-impact logo capturing our key themes of FRESH, EASY and HEALTHY. Logo should contain site url (http://www.freshfarm.com.au) in a subheading
1. Ocean / farm colours such as blues and reds make sense due to the subject matter
2. Simple beats complex
3. Logo should look good in one colour (for stamps, embroidery, etc) as well as whatever colours are chosen by the artist