FRESH FIT FOODS
Fresh Fit Foods is an all new model where individually packaged Fresh Gourmet meals are prepared in a central kitchen and distributed to branded company outlets stores for retail sales to end consumers. Our meals are made with Lean Protein, Low Glycemic carbs, fresh vegetables and healthy herbs and spices.
Fresh Fit Foods helps make life a little easier because we do all the cooking. Customers can buy meals one at a time or stock up their home refrigerator for up to 4-days at a time, so they can shop less and enjoy life more. Our meals are packaged in microwavable, recyclable containers to make heating fast easy and convenient. Our meals are clearly labeled with nutritional information to help customers stay focused on their caloric needs.
It’s all fresh:
Breakfast, Lunch & Dinner are always available at Fresh Fit Foods. You will eat healthy and more cost effectively the more you use Fresh Fit Foods.
Our meals are prepared daily by our own in house FRESH FIT CHEF to fresh convenient, healthy and nutritious meals as an alternative to unhealthy fast and highly proceeded foods. Our meals are like having your own personal chef. Our in store nutrition coaches will work with customers to develop meal plans that will help them achieve their nutritional and fitness goals weather it be to loose weight, maximize physical performance or simply to maintain a health lifestyle.
10-stores planned to open in 2011. 200-stores to open within 3-years.
Females and Males ages 25 - 60 with incomes of $60K+, looking to maintain, improve health and stay healthy.
Families with young children and two working parents.
Health conscious individuals.
People that aspire to be in better health and those that want to maintain good health.
Imagine a Fresh Fit Foods 1,200 Square foot retail store situated between a Whole Foods, Trader Joe’s and Starbucks.
Logo will be our brand identity for the retail store sign, menus, products, in store signage and all collateral materials. Need Vector art and all color designations.
Cool, Crisp, Modern, Fresh, Simple but Sophisticated, tight. Contemporary, well established, global brand, different, respectable. Logo will become recognizable without reading it, like a hieroglyphic, a symbol. Should have some energy.
A bit like a club you belong to and aspire to be a part of the Fit crowd. A brand that you are proud to wear on a t-shirt or water bottle, etc to advertise your affiliation with the brand.
Cool Fresh colors like, Lime Green and Gray, maybe some White, Silver, maybe even a tiny bit of Black or Maroon, for pop, etc. Should pop and have some dimension. Maybe like an oval emblem but not necessarily. Should look really hot on a polyester black polo shirt.
We are open minded to the artist’s interpretation of the business and model.
Not a restaurant look or too foodie but more of slightly technical system, club or gym yet fresh and appetizing.
Must convey Fit and Fresh Food. Ultimately this brand is about People, Healthy Food and Fitness. We are educators in nutrition and providers of the meal solutions to help people.