Jägerhaus is small casual German restaurant in the heart of French Quarter in New Orleans, Louisiana. We are owned and operated by a small, family team of young individuals. We take a fresh, modern approach to the idea of typical, old-world German restaurant. Our restaurant has a comfortable, European casual chic feel to it. We are NOT your traditional German-looking restaurant with lots of brick/wood decor, as much authentic artifacts as possible, antlers on the wall, servers waring lederhosen and dirndls, etc. Instead, we keep our decor neutral while focusing on creating an intimate, but not upscale dining experience.
Since we are located in a heavily tourist area, our audience is very broad. We serve both locals and visitors (US and international). Significant portion of our guests is mature, well-traveled, and familiar with German cuisine/culture. However, many of our guests are younger, foodies, looking for a fun experience. Some of our morning guests are families with children (we are open breakfast, lunch, dinner and brunch). That's why we keep our decor more modern and neutral to attract the younger crowd.
We are looking for a logo that clearly illustrates we are a German restaurant serving FOOD. Many people walking by our establishment are confused by the name Jägerhaus, thinking it's a bar serving a lot of Jägermeister! The logo will be used as our outdoor signage.
A few tips:
1. Do NOT use the old-world looking typeface
2. Do not go upscale or fancy - we are modern, but casual and affordable
3. Colors - use German flag colors in the design (black, red, yellow). Also, incorporate the Bavarian flag checkered design (light blue and white)
4. Use a cartoon, as long as it's not too childish - we are looking for a "FUN" logo
5. Use drawings of sausages, pretzels, beer steins, barley, chef hat etc. (use your creativity and discretion)
6. Logo should incorporate "German restaurant" in the design.
7. The typeface should be bold and clear, so it's visible from distance.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Our website is: