Our product will initially be sold only online through our website buyleetsauce.com (not hosted yet). The product will be sold in larger cans (the size of a monster or amped, as opposed to the small cans from a redbull) and by the case (12, 24 cans). The closest competing current product is Bawls energy drink (it's larger in size, sold in larger quantities). The product will be the go-to for gamers looking for some extra energy or alertness to take on whatever digital challenge awaits them.
The target audience is pretty specific, hardcore gamers (Online Role Playing Gamers, Competitive First Person Shooters, namely; World of Warcraft, Counterstrike, etc). It will target a largely male audience, between the ages of 16 - 28. Don't be afraid to be edgy or bold, the logo will be the life of the product and it's not designed to be for everyone, just has to have a strong appeal or grab for the target audience. Daily energy drinkers and heavy gamers, as opposed to occasional energy drinkers and casual gamers, are the audience.
The logo should been entirely original artwork.
It should have color in the design but should also work in black and white for letterheads etc.
The wordmark "leetsauce" will be part of the logo but it must have a symbol or character as well (ideas may be an original character; knight,solder,etc, or symbol; crosshair,bullet,sword,focused eyes,etc, or abstract symbol; interpretation of 1337, leet, l33t, abstract shape)
There are tons of products already targeting this audience - Gamers and Energy drinkers, use their designs as inspiration but i'm looking for something uniquely different.
Logo should be in a CMYK AI (Adobe Illustrator) format.