Get a chance to create the identity for a new company harnessing the healing powers of SALT

Dream Salts

My company makes night lights made from real Himalayan Salt. Himalayan Salt releases negative ions when heated slightly. These negative ions filter the air. Negative ions bind in the air to positive ions which is associated with poor air quality and have dust, debris, and other pollutants.

Our target audience is everyone but we suspect our largest demographic will be women and mothers. Their is nothing feminine about our product. It has a gender neutral design that works well with any decor.

Some people will be drawn to the healing & air filtering properties of Salt. While other people will just like the warm glow.

I'd like to explore the following colors:

Pinks: Intimacy, love, calm and nurture.

I am open to original ideas.

Himalayan Salt is pinkish in its natural form. When the night light is turned on it radiates an orange glow.

The logo needs to be warm and comforting. It needs to some how incorporate the idea of a salt rock but also be soft and rounded.