Voltooide wedstrijd

GiftOfCollege.com Logo

KeyLimeTie had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit48 ontwerpen ingezonden door18 freelance designers.

48
inzendingen
18
designers
1
winnaar

Hoe KeyLimeTie hun logo ontwerp begonnen

Samenvatting

Design an friendly and inviting logo that will be the center piece of a web site that helps parents save for college.

Bedrijfsnaam

Please read brief

Wat inspireert je en hoe stel je je het ontwerp van jouw onderneming voor?

Tagline:
Please read brief

Desired Color Scheme:
Please read brief

Desired Style:
Please read brief

Accepted File Formats:
PSD, AI, EPS, JPG

Company Background
In the United States, there are tax deferred saving accounts for saving money for college (called 529 accounts).  Generally, a parent starts the account and contributes money to the account periodically.  The money grows and earns interest tax free.  Additionally, grandparents and well meaning friends will sometimes donate money towards these college savings accounts. GiftOfCollege is a vehicle for enabling grandparents and well meaning friends to donate money directly into a child’s college savings account.  It also provides parents with the opportunity to promote their child’s education and save for college within the community of GiftOfCollege.com.

Text to be included in the main part of the logo
GiftOfCollege.com

Type of product or service offered
Service that helps parents save for their child’s education

What we hope to accomplish with our new identity
Something friendly, inviting the customer into the experience that is GiftOfCollege.com

Long term goals
To build a social community based around saving for a college education

Audience Profile
Target Market- Mothers 20-37 years old who are leaders of their peers and set trends

Perception/Tone/Guidelines (updated section)
- Neutrals
- Muted/soft color pallets greens/beige/gold/teals

Communication Strategy
Our tagline or slogan: little today. Big Tomorrow.
Notice the use of lower case and upper case.
Where logo will be used: Everywhere. Web, printing, etc.

Competitive Positioning
Market competitors:Individual mutual fund companies like Fidelity and Vangard are potential competitors.  However, we don’t know of any other company that offers this service across mutual fund companies.What sets you apart from your competitors?
Social networking tied to money. Targeted Message

Single phrase that describes company
Saving for and marketing a child’s education to family and friends.

UPDATES TO DESIGN BRIEF FROM GIFT OF COLLEGE:

Demographic:
- 20 to 30 something women (68% of all women are either the primary financial decision maker or equal partner in the decision)
- Children in the household, under the age of 10
- Middle to upper income $50K+
- High school grad, with a college degree or at least some college

Behavior/Attitudinal:
- Have identified that they want their child to go to college (78% of all parents)
- Internet savvy and see it as a part of their everyday life for shopping, research, education, etc. Believe it is safe.
- Currently investing for retirement
- Influencers of family and friends, tend to lead in other areas of life
- Believe it is their responsibility to pay for the majority of their children’s college – willing to make sacrifices to do so

Colors:
- Neutrals
- Muted/soft color pallets greens/beige/gold/teals

Type of look:
- Approachable and safe
- Must have the feel of a "caregiver", warm/cuddly/caring – therefore as a "caregiver" must have a feel of warm but also serious/expert

Images that will be used on website not necessarily in logo:
- Family images, children (keep at 10 and under)
- Things that spark images of future (artistic, musical, education, etc) – kids in "dress – up"
- Hopeful couples
- Young families
- Potentially it may be interesting to be illustrative, rather than actual photos…so that the family’s can create their own "home pages" like igoogle, that fits their lifestyle/needs and personal tastes

Aangepast pakket

US$ 200

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

AI
EPS
PDF
PNG
JPG

We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt

US$ 299
We teach high school students high school students about the careers available in the construction industry and try t...
ontwerp door BoostedT ontwerp door BoostedT ontwerp door responsif
37
entries
13
designers
US$ 499
We make fresh salads from local & organic ingredients of the highest quality.
ontwerp door evermore™ ontwerp door evermore™ ontwerp door Susan99
94
entries
31
designers
US$ 299
I need an arabic font/ logo for an already made logo...
ontwerp door Manishah ontwerp door Manishah ontwerp door sz-design
173
entries
52
designers
US$ 299
My organization is a clothing brand that targets the urban demographic....
ontwerp door jayquai05 ontwerp door chrisjeffryes ontwerp door indraTrikz
148
entries
37
designers
US$ 799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
ontwerp door ReyvanJaya ontwerp door ReyvanJaya ontwerp door ReyvanJaya
73
entries
15
designers
US$ 799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
ontwerp door pyxz ontwerp door pyxz ontwerp door pyxz
430
entries
106
designers

We hebben plek voor jouw logo ontwerp wedstrijd bewaard.

Start nu je wedstrijd
AU$ 399
Professional Taxation Services for individuals and small businesses
ontwerp door ads1201 ontwerp door wedesignlogo ontwerp door johnjaphet
70
entries
19
designers
€ 459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
ontwerp door Media.Avishek ontwerp door IvArt
186
entries
45
designers
US$ 299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
ontwerp door meltem ontwerp door Verybiglama ontwerp door Birva Shah
60
entries
16
designers
US$ 299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
ontwerp door doodlerdude ontwerp door doodlerdude ontwerp door doodlerdude
154
entries
44
designers
US$ 299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
ontwerp door ZALMA_212 ontwerp door ZALMA_212 ontwerp door ZALMA_212
65
entries
19
designers
US$ 299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
ontwerp door alysa_soebandono ontwerp door alysa_soebandono ontwerp door alysa_soebandono
66
entries
20
designers