Voltooide wedstrijd

Global Auction Network

Hyphen3 had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit39 ontwerpen ingezonden door19 freelance designers.

39
inzendingen
19
designers
1
winnaar

Hoe Hyphen3 hun logo ontwerp begonnen

Samenvatting

Key Deliverables:

Logo and brand identity system for use in:

Online
Letterhead
Business Cards
Powerpoint Templates

Bedrijfsnaam

Global Auction Network, LLC

Wat inspireert je en hoe stel je je het ontwerp van jouw onderneming voor?

1. Situation Analysis/Background Information:

Global Auction Network, LLC is launching a subscription-based, broadband network that will capitalize on the explosive growth in the areas of worldwide art, antiques and collectibles while utilizing the ever-growing distribution channel of broadband delivered content and services. Global Auction Network will deliver live auctions from leading regional auction houses in the United States and Europe, with viewing and bidding made available to registered users and subscribers via broadband video over the internet. Global Auction will create a destination website and community by aggregating content from regional auction houses throughout the United States and Europe.

2. Objective:

Develop clean compelling logo and brand identity system that clearly communicates, articulates and telegraphs Global Auction Network benefits and sensibility:

 Opportunity to be in the room at live auctions from premier auction houses around the world
 Multi-camera, multi-view, multi-auction user experience
 State-of-the-art Web 2.0 technology that delivers a safe, secure and robust bidding and transaction platform

3. Target Audience:

Primary:

Potential affiliated Auction Houses: Over 2,900 auction houses worldwide that deliver almost 6 billion in sales revenue each year. By and large, these houses convey a time-honored sense of tradition, wealth, erudition and tastecatering primarily to those who have the access, wealth, knowledge and sensibility similar to the houses themselves.

Industry Professionals: Art and antiques industry professionals, collectors, dealers, auctioneers, curators, corporate art and antique buyers, and interior designers buying for themselves and on behalf of clients

High net worth collectors Both domestic and global (there are approx. 5 million US collectors -- of whom 500,000 have collections valued at $250K+)

Secondary:

The Aspirational Mainstream Consumer: either of high net worth, but new to collecting and/or online auctions, or of moderate to low net worth who has an interest, passion and aspiration to become a collector.

4. What do we want to say?

Global Auction Network is the pre-eminent provider of broadband delivered video auctions on a global scale - we want to instill and embolden confidence and marketplace authority through graphical and type representation

5. Tone and Manner:

 Technologically advanced and cutting edge
 Confident
 Authoritative
 Knowledgeable
 Traditional but not stodgy
 Sophisticated, but not too much so unapproachable for broader audience (appealing those interested not immersed in the world of high-end auctions)
 Elegant but not too high brow

7. Additional Info/Insights:

It is very important that first and foremost, the logo and brand identity appeal to our potential distribution partnersthat it elicits confidence, trust and authority, and technological superiority. And while it is equally important that the logo appeals to the ultimate end user, its fair to assume that the sensibilities of our participating auction house partners are very similar to the sensibilities of our ultimate consumer.

With that said, pay particular attention to the logos of the auction houses themselvesits often helpful to speak to someone when echoing their tone and style. The existing online providers logos (ebay, ubid, etc) are too loud, boisterous and mainstream to meaningfully appeal to this segment, while the logos of the two primary middleware providers more successfully echo an auction house sensibility without being too stodgy or staid.

In terms of priority on the Global Auction Network logoemphasis should rather heavily weigh to GLOBAL AUCTION, with the word network in a secondary position.

1) CURRENT LOGOS OF ONLINE AUCTION COMPANIES

2) CURRENT LOGOS OF THE TWO PRIMARY MIDDLEWARE PROVIDERS BETWEEN AUCTION HOUSES AND EBAY

ArtFact

Live Auctioneers

(This artwork could not be pasted into description template.)

3) CURRENT LOGOS OF TRADITIONAL AUCTION HOUSES

Doyle
Sotheby's
Christie's
Swann
Freemans

(This artwork could not be pasted into description template.)

This contest was originally listed in multiple categories:
- Logo Design
- Stationery Design
- Web Page Design (Coded)

Aangepast pakket

US$ 450

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

AI
EPS
PDF
PNG
JPG

We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt

US$ 299
I need an arabic font/ logo for an already made logo...
ontwerp door Manishah ontwerp door Manishah ontwerp door sz-design
173
entries
52
designers
US$ 299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
ontwerp door suketi art.. ontwerp door heaven.wr ontwerp door gopal lv
154
entries
43
designers
US$ 299
ontwerp door g roland ontwerp door g roland ontwerp door betiobca
179
entries
41
designers
US$ 799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
ontwerp door ReyvanJaya ontwerp door ReyvanJaya ontwerp door ReyvanJaya
73
entries
15
designers
US$ 799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
ontwerp door pyxz ontwerp door pyxz ontwerp door pyxz
430
entries
106
designers
C$ 399
We give our clients advice to live a happier & healthier life...
ontwerp door double hand ontwerp door morry ontwerp door csoki
52
entries
15
designers

We hebben plek voor jouw logo ontwerp wedstrijd bewaard.

Start nu je wedstrijd
C$ 399
Films and Documentaries about Endurance Sports / athletes....
ontwerp door Tisha art ontwerp door smARTbrain™ ontwerp door double hand
105
entries
25
designers
AU$ 399
Land and engineering surveying land developers,architects,construction...
ontwerp door afirst99 ontwerp door sabarsubur ontwerp door afirst99
58
entries
11
designers
US$ 799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
ontwerp door shon_m ontwerp door shon_m ontwerp door shon_m
105
entries
30
designers
£ 199
We are a fireworks display company...
ontwerp door nugra888 ontwerp door borzoid ontwerp door papah jahat
36
entries
12
designers
US$ 299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
ontwerp door alysa_soebandono ontwerp door alysa_soebandono ontwerp door alysa_soebandono
66
entries
20
designers
£ 199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
ontwerp door Addictive Ads ontwerp door Addictive Ads ontwerp door Addictive Ads
149
entries
32
designers