REfficient helps organizations manage technology turnover by maximizing their opportunities for used and surplus equipment. Our services include the removal, testing and repair of old equipment, which is then redeployed, resold, donated or recycled. We also provide integrated sustainability reporting. In essence, our informed recommendations and complete solutions show that it makes both business and environmental sense to manage unneeded technology efficiently and responsibly.
We have an existing logo but recently had branding done. The outcome was that our current logo is too focused on recycling (in the mechanical sense), yet our company is foremost about providing options for reuse. We are at a critical period of growth and need the logo to align with our company essence.
Our core messages:
- We are leaders. We take a stand for what is possible.
- We are innovative, finding new solutions to solve challenges integral to our clients' businesses.
- We inspire our clients to do the right thing by showing them what is best for the environment can also be what is best for business.
- We are both business minded and environmentally conscious.
- We believe in balance.
Our brand styling is energetic and warm, professional and approachable, sophisticated with character, and environmentally conscious.
REfficient's tone is confident, knowledgeable, grounded, and personable.