Express PC Parts (http://www.expresspcparts.com.au)
We are a motivated online retail computer hardware company that is growing rapidly. We strive to provide an enjoyable shopping experienced and to make sure that customers are very satisfied with our services and products.
We are the kind of company that takes attention to the details, that goes the extra mile, and that rejoices when receive numerous letters from our customers telling how prompt the great the service was, how switched on our staff is, and how refreshing our customer service was.
When something goes wrong we take responsibility & action, rather than blaming. We look at the opportunity in any problem. We reassure customers, and quickly turn the situation around. We go the extra mile, sacrifice, and put the customer first. Our reputation is paramount.
Our value proposition consist of:
• Professional & clever service at all levels
• Prompt, Friendly, polite, knowledgeable customer service and technical support
• Prompt, safe delivery of orders
• Market-leading Generous return policies and warranty.
• Broad range of quality Computer Hardware and peripherals at competitive prices
• Clever offering of PC computers (built by us)
o Great value for money
o Clever, thoughtful choice of specs
o Long Warranty
o Quality built
We mainly target retail (home, SOHO, small business) customers.
We cater for PC knowledgeable customers with certain computer hardware niches as well as the general public with a range of common PC products.
In the retail area we also target customers looking for a new PC computer. Our offering includes a range of inexpensive computers to do the job, to the most powerful ones.
We also reach corporate customers, mainly systems administrators or IT managers that look to upgrade or purchase computers. They have either bought from us before as retail customers, or found us searching on the internet.
Another audience are schools, who need inexpensive computers which is one of our specializations.
We are quite open Here. You can have a look at our current website: http://www.expresspcparts.com.au. We plan to redesign the website, but want to first start with the logo. Our next website will look very professional, clear, crisp, tidy.
Mainly the logo will use blue and gray, and have something that shows we are about computers. It should show that we take our business and service very seriously; we are fast, professional, and go the extra mile to make sure we deliver and customers are satisfied. That we care and are accessible.
The logo should somehow convey that we are loyal to our customers, passionate about computers, and always striving to deliver the best service.
The logo must be memorable and clearly identify us from the competition.