Stratice Healthcare management believes that their new logo should be clean, simple and strong…not a cartoon, soft, frilly or flowery.
Although the name ‘Stratice’ is a constructed word, it has an advanced and technological feel. The owners see the brand name as possibly being used in conjunction with an icon to support the development and understanding of the brand. If an icon is used in your submissions, it should represent technology advancement, competency, trust and value.
Please explore both positive and negative space. Color choices are to be consistent with the healthcare industry and may be strong or muted or even rely on some combination of color and texture. I have attached a green and blue color palette for your consideration. Lastly, we would like to explore multiple aspect ratios from roughly 2:1 (two widths to one height) to a 1:1 (one width to one height).
At the end of the contest, we will require the winning designer to provide the following files in the handover phase:
1. unlocked vector file in either .eps or .ai format
2. large .jpeg file
3. Font names and file location(s)
4. Jpeg Color palette showing all colors used in the logo and their corresponding PMS, CMYK, RGB and HEX #’s.
5. We will check the colors and layers of all of the handover files to ensure that they match the winning design. Please be prepared to handover matching files.