Our company is a Hawaiian based health food beverage, a fermented and living probiotic drink. The name of the company is Awaken Tea Kombucha. We value health & wellness and strive to bring a product that is high quality, local, organic and sustainable. We are located in Hawai’i on a small island with a small town feel and with many visitors from all over the world. It is a beautiful tropical place with sunshine, jungle, volcanoes, desert, and lots of water culture. The life style of the island dwellers includes early mornings to play outside, surfing, paddle boarding, whales that visit, marine life, kayaking, wind surfing et cetera, and a slower pace. People here generally value friends, family, playing, and health. Our company and product has a similar vision as kinfolk [http://www.kinfolk.com] in the sense that food and beverage bring people together, and good foods and beverages give you sustenance and the quality of life to thrive in these relationships and potential adventurous life opportunities.
As business owners, a married couple, we have a sense of humor, integrity and honor we want to cultivate and uphold, quirkiness, and a sense of artistry. We want our logo to stand out on the shelves; we want people to enjoy it. We want creativity/imagination/art to be on display, and we want to bring retro/vintage back. What we’re not looking for is something that looks like clip art or something too trendy like mustaches. Rather, we want something timeless and nostalgic. As a designer, our tastes for eclectic & busy and clean & simple could be to your advantage. We’d like to see both kinds of logos/labels. Adjectives describing one way of thinking about Awaken Tea kombucha logo/label are the following: whimsical, fun, quirky, artistic, rustic, stands out, clean, easy on the eye, attractive, and well-crafted with hints of professionalism, talent, and intention. Our target audience is newbies to experts, teens to the elderly, who want to wake up and be refreshed. The name of our company gives meaning to fermentation and our beverage being alive, putting the living/charged up ingredients in your body with the intention to have results of a thriving, charged up body.