HELP! We have been in business for 30 years and people still dont know what we do!!!

Coconut Grove Gallery & Interiors

Furniture Store, High end, Eclectic.
Home design center - we have 9 designers on staff
Picture framing and art gallery
Instant home make-overs
We typically have affluent professionals as our clients. Our widest base is 50-70 but we are trying to reach 35-50. Women are more likely to be our customer than men. Vacation / second homes are a strong market for us. We also market to the interior designer community.

I'd like to explore the following colors:

Greens: Growth, harmony and success.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.

Our current slogan is "The Whole House - Start to Finish!" but we are unsure if we are going to continue with that. Our biggest challenge is that we are so diversified in our offerings that its hard to define to the public. We are EXTREMELY service oriented - when you want first class customer service this is where you go. We are a family business that has been in business for 30 years and is on the second generation. We have included a image of our building along with our current logo just for reference - we want to get AWAY from the palm trees and refocus our brand on furniture and interiors. Our website is http://www.coconutgrovegallery.com
I have also included an image of a concept logo that some liked and some thought was amateurish - maybe it can help understand what I mean by emphasize interiors and furniture