Design a logotype for a pickup and delivery dry cleaners business that has an established presence in the Northern Suburbs of Sydney Australia.
Please design logotype, but the main priority of the competition comprises of then applying that logotype to the customisation of the delivery vans to be used as the basis/core of the developing franchise business. A layered photoshop file is provided for you to display your logotype design and how it will be incorporated on the vans. Other copy for the vans and instructions is included in a word document in the zip file.
(The development of a logo symbol (mark) that will be included with the logotype will come later and is not part of this competition)
Main Requirements of Branding and logotype
The number one driver for the business which is to be conveyed to the customer is
The convenience to the customer.
Instructions for the van designs
• The message on the van should be simple and easy to read
• Like the van to be "different" but not garnished or over the top.
• Include.com with the logo/business name rather than re use a url on the design
• We need design to be done for the back of van too
• There should be no lettering over the space between doors and van body.
Copy to be used on Van designs
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1300 796 776