What’s the brief?
Design a logo (word, pictorial or abstract) for a boutique coffee shop and deli within suburban Brisbane called Esher St Cafe and Deli (please note that the 'and' may need to be replaced with the '&'
A coffee shop currently has an image crisis, with no brand identity and known as a shop of last resort if everywhere else is full. This shop has changed hands and the new owners need to phoenix the brand. We are creating an intimate, homely, but contemporary environment. See below for Pinterest link for further inspiration.
General Public with a middle to premium skew. ‘Soccer mums’ and professionals (lawyers, doctors, dentists) during weekdays and young families and couples on weekends. These people are fairly discerning and generally with mid - high incomes.
What do you want done? Key requirements?
Creation of a full colour vector based logo, which embodies the brand, as well as being flexible enough to be scalable and reduced (i.e. broken up to separate the pictorial or abstract elements – those elements must be able to stand by themselves in brand identity) . The logo must be able to be reversed (i.e. black and white, as well as colour). Key colours of the café is wood, black and White/ cream. Some colour is welcome in the logo, however it must be subtle.
We are exploring some key design elements which are using wooden palets for seating as well as a wood heavy design for the front counter.
Delivery of the logo must occur via an illustrator file
Reference material or creative cues:
Single Minded Message
This is a place where I can relax, feel welcomed. I can rely on these guys to provide great service, fantastic food and amazing coffee