Tha name Loogla is a portmanteau of LOOking GLAss learning, which is loosely borrowed from Lewis Carroll's "Through the Looking Glass". Learning another language is like traveling through the looking glass and making sense of another world that was previously inaccessable. Loogla is here to help you get to the other side.
We want to stay away from the typical style of the illustartions in Carroll's original story because we're trying to create our own identity, as well as distancing ourselves from the Disney Alice in Wonderland characters. Because we are teaching intermediate to advanced language to adults, not children, we do not want anything too cartoon-y or childish. White Rabbit with a pocket watch with Loogla in it. Our clients are tech-savvy adults ranging from 18-80 years old. We want to try to achieve a logo where a character or symbol is incorporated with the business name, Loogla. A jumping/leaping rabbit with its body stretched to indicate speed and movement are other ideas we like. Rabbit ears alone are also a consideration (see "Survey Monkey" logo).
A Looking Glass is literally a mirror, which is why our current logo forms a mirror with the L from Loogla as part of the frame. A variation on that idea was to have a white rabbit cameo style portrait in the mirror, but our issue was that it became too busy, and didn't necessarily speak to our core business function. Since we transform web pages into a new world, much like Alice when she goes "through the looking glass", the mirror is an icon we keep returning to, but we are not firm on keeping it if there is a compelling alternative. We want something that will translate to very small scale or have a distinctive breakaway component as well as something that can be worn on a t-shirt..