Vertel ons iets meer over jezelf en de mensen die je bereikt
The Moringa Company is a high end nutritional supplement company specializing in only one plant: Moringa Oleifera. We produce several various products from the plant including leaf powder, leaf powder capsules and moringa oil. We will differentiate by being the highest quality brand on the market being organic, non-gmo and RAW so our brand needs to convey that high level of quality. Almost pharmaceutical in cleanliness and sophistication, but with a cosmetic brand appeal. See Examples. We need the brand perception to be that of upmost quality and large company feel, while still being approachable, but all the while leaving no doubt in anyone’s mind of the product value.
The products are nutritional supplements used to promote energy and overall health. The target audience is predominantly women, (70/30) and our product and brand is targeted towards the high end of the price scale so the logo will need to convey that imagery. The space is currently filled with a bunch of average companies with basic tree-esq logos slapping labels on white bottles of mass produced india Moringa. We are taking a different approach building a quality brand fromt eh ground up selling only the highest quality product and will thus be charging a premium for it. People are starting to become more aware of this product and we are positioning ourselves to be the premier brand. The organization in terms of a larger mission gives back to the world through the purchases of this product. We plant trees and educate people on how to use them leveraging the profits created via the company.
The company needs to convey trust (in both quality and company), simple beauty (the design style for the packaging, website and such will also follow a minimalist clean design) and high end treehugger ☺ We will speak in a tone very similar to that of Navitas where we lead with the company and mission, personal stories of the founders follow the company goals and we stick to selling the best version of the product and let others make the outrageous claims about what it can do, we will just be there offering the best product form the best looking brand.
Bij welk vakgebied past jouw onderneming het beste?
Voedingsmiddelen en dranken
Logo types om te ontdekken
Om ons een idee te geven van het algehele gevoel van jouw merk, laat ons zien welke stijlen jij goed vindt
Navitas: We really like this logo/brand and would like to try and make our design similar in regards to the cleanliness, simplicity and ability to change color palettes. Plane with use of negative white space as the actual logo or color for the ogo and white space for the rest make sense to use and convey a clean brand, allow for product specific color palettes. This brand is a very clean “almost pharmaceutical” natural brand that we like capturing the high end look, feel and customer we are going for.
Pangea Organics: We like the “beauty” aspect of this brand making it pleasant and appealing in regards to its product line and the way the brand I portrayed.
We want to see a wide range of ideas here from more word based logos to a combination like the ones shown with pangea and navitas. We have included images of the leaves and the tree itself, but are not fixated on using either of those images in the logo, but open to it. Another though to play with is using the letters, TMC to form the logo maybe combining the TM with the C forming a circle around it or something along those lines. Just ideas we would like to see your creative insight on this project.
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt