We wan't clients, when they see our logo to think we are the obvious choice to help them with their technology-enabled education projects.
Technology-enabled education means things like eLearning, educational simulations, knowledge management software and so on.
The tag line is "Inspired learning solutions". So this covers the educational aspect. This means the graphical element needs to communicate:
Digital - We do technology-based education solutions like eLearning, knowledge sharing platforms, LMSs and so on
Relationships - With customers, between learners and so on, trust and intimacy is the key to good learning
It's OK to use typographical treatments as part of the graphic as long as the above elements are also represented.
Style and colors:
Style - Prefer a flat feel, so 3D is OK, but needs to be reasonably subtle. Also want to avoid too much of a 'wet look' with curved gradients please. No targets, ticks, bar graphs, eyes, light bulbs, question marks and other generic graphical elements please
Colors - Looking for more variation in color than the grays and blues so far, but limiting to 3 colors is good have seen nice things with greens and oranges too.