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We need a logo which will assist in transitioning from one business name to another. Mel's House of Wax was established in 2008 as a home based boutique candle business making luxury, designer, hand crafted candles. In 2010 we added high quality candle acessories and established a Candle School, then added candle supplies & equipment for sale at the end of 2012. Now we have purchased a great shop on the beachfront and feel the current business name is not suitable - it's not a house, and its not all about wax, as we will be including art, mainly paintings and intarsia, to showcase local and emerging talent. We have called our shop Chandelle Galerie, which is french, as our candle artisan was french trained. As Mel's House of Wax has a large FB following (6000+ fans) and a great new website, we don't want to loose the brand recognition we have spent many years developing. But, its time to move on, so our thoughts were to promote the new business name, but to include "By Mel's House of Wax". Later we can drop it off. Our packaging will be cream and gold, simple and elegant, and our target audience is female.
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In the attached photo, we used a candle with flame as our logo, but we are happy to move on to something new and exciting, or stick with it if designers feel it is needed to help customers with brand recognition. I am also including a sample of the packaging for our candles ... replace the orange with gold - what you design will go on to all packaging, shop front window etc. To get a better feel for colours and style currently used, please view http://www.mels-houseofwax.com.au and http://www.facebook.com/melshouseofwax
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