Help Weight Loss Psychology with a new logo

Weight Loss Psychology

Gain Insight - Lose Weight

UPDATE TO BRIEF AFTER QUALIFYING ROUND

Ideally we would like the logo to incorporate 

1) an image that conveys weight loss +/- that it is a mind game that when you get it right weight loss is light and easy - 'light', 'positivity' and 'happy' (arms up position) are relevant concepts here - best examples #26 & #10; 

2) modern font with more conservative typeface for the word 'Psychology' - best example #10; 

3) a secondary image that includes the letters WLP e.g. for favicons - best example would be the WLP integrated image in #1.

ORIGINAL BRIEF

This is a sophisticated site for professionals and thinking lay people. As i am a respected doctor and authority in this field i need a logo that reflects this.

The site is all about how to lose weight and keep it off it is first and foremost a mind game - not a body game. Will also need a cut down version for a favicon/avatar. I use the letters WLP currently. Please visit the site to get a feel for it - http://weightlosspsychology.com/

I have a a particular interest in fonts - getting precisely the right font that conveys the messages i have outlined