The majority of our members are gift recipients. Christmas and Father's Day are our busiest times for sales. Each month we ship our members a 12 or 24 pack (depending on their preference) of beer featuring 4 different styles. Included is a fun newsletter describing the breweries' histories and providing tasting notes and specs on each beer.
Demographics: There is a wide age range among our members, but they average in their 40s, and are a majority male. However, a large number of our purchasers are female (buying for their husbands, fathers, brothers, etc). Our members tend to have considerably higher than average household incomes and higher than average levels of education.
We think the nature of our business lends itself well to an emblem or pictorial logo style.
Our current web site was acquired many years ago and is not a primary property and therefore hasn't been touched. We intend to re-launch the site so please don't look to it or the current logo for inspiration: http://www.worldbeerdirect.com
We don't tend to think of ourselves as selling just beer. More so, we bring the experience of: exploration, discovery, education through our newsletter, creating experiences by trying new beers/sharing with friends. We like the idea of considering images that work with our name to communicate this messaging: globe, maps, compass, etc...This is not however, a requirement. Just a thought.