Hotcakes needs a new Logo Design

Hotcakes

Hotcakes will be an modern eCommerce solution that targets both small / medium business as well as enterprise. Competitors in this space are Shopify and Magento.

Think of the phrase "These things are selling like hotcakes!"

Attached to this brief are a few sample mood boards we created in house to give an idea of the direction we are looking for. These mood boards are just SAMPLES. If you have an idea or direction you feel is strong that does not fall in line with the attached mood boards, feel free to go off course and provide your own creativity.

The following target personas are all potential users of the software we are creating:
Small Business Owner
Enterprise Professional
Developer
Graphics Designer
Marketing Professional

Also attached is a word document containing a short design questionnaire that was asked of the owner of this business (my boss) to help get a better sense of what direction he prefers. I hope this information proves to be useful.