Hotshot is the first “HOT” Ready-To-Drink Beverage Company in the United States! We offer various Coffee & Tea beverages in a can, served “HOT” & Ready-To-Drink at anytime! Its fresh brewed taste captured in a can for the ultimate convenience. We offer Black, French Vanilla, Caramel Frappe and Hot Chocolate. All new flavors will be chosen by our customers. Hotbox is the very first “Hot Fridge” ever! Hotbox is our custom heating & storage unit for Hotshot drinks. It’s simple, just load up your Hotbox (Hot Fridge) with Hotshot cans, turn it on & HOT Canned Coffee will be ready to drink in no time! It holds 9 Hotshot Cans “Hot” all day long. Hotshot will be available at local convenience stores through our unique custom heating display units.
Our initial target market is College Students, but do not want the logo to alienate the 20 & 30 year olds. Our can designs will change frequently utilizing online design contests, so can designs will vary greatly. I like a logo design with text & image. Logo image & text colors should coincide with the particular can design for that flavor.No matter what the can design in future, want the customer to see the logo image on can and immediately recognize the brand!
Attached images of blank cans and the home/dorm & store heating units (Hotbox Home & Store). I want you to visualize logo on equipment (home & store), as well as can/label. Included pictures of all for reference.
Think about an image/logo that will reflect our message of cool, new, hip drink that happens to be Hot (temp) and will connect with a typical college student looking for something that represents their lifestyle (fast paced, convenience, trend setter, energy boost).
Also take into consideration what "Hotshot" means: "HotShot" - Definition; a skillful, showy, aggressive person, unusually good or extraordinary holding a position of importance & skill