I am one of the owners of Reozone, a new and innovative company that supplies steel reinforcement and concrete products to the Australian construction industry being one of the biggest industries in Australia. The business is currently based in Sydney with the intention of expanding into other states over the next few years.
The company was founded by a group of businessmen that have worked together for many years and have extensive experience in the construction industry. Despite our business success and hard work ethic we also enjoy a good laugh and always encourage our employees and customers to enjoy themselves.
We are very confident that Reozone will become one of the major players in the reinforcement and concrete sector of the Australian construction industry and you have the opportunity to come along for the ride!
Reozone supply reinforcement and concrete products to the Australian construction industry and therefore we need the logo to appeal to the entire market, which includes large construction and contractor companies as well as smaller owner builders and tradesman.
Therefore, the target audience is made up of construction workers, project managers, builders, owner builders, concreters, formworkers and steel fixers.
The majority of our customers have already been established through pre-existing business relationships, but it is critical that the logo assists in attracting new customers from the target market.
Before any logo design can commence it is critical that you understand what our products are and what our customers do! Take a look at the following links so you understand our business a little more.
The above links are direct competitors to Reozone and therefore it is important not to use their company information as the basis of our logo. The major difference between Reozone and the above two companies is that we also supply concrete products in addition to reinforcement.
The logo may comprise of a separate graphic and business name text or an incorporation of both.
The logo must be simple and subtle whilst representing strength and durability without being too busy.
The logo must NOT include steel beams or girders; any construction equipment; or people graphics. Reinforcement and concrete products can be incorporated into the design but it is not essential.
The logo is to be used on business cards, stationary, merchandise as well as the website and therefore needs to be designed accordingly.
Feel free to experiment with different colours but the logo must incorporate some shade of grey to represent the colour of reinforcement steel and concrete.
The logo must be designed using a vector/resizable format.