SwitchBiotics is an early stage drug discovery start-up currently in stealth mode that aims to discover and develop novel antibiotics for life threatening bacterial infections, particularly those caused by gram negative bacteria like Escherichia coli and Pseudomonas aeruginosa. There is a tremendous need for new antibacterial medicines with novel mechanisms of action to combat the alarming rise in drug resistant bacterial infections.
We need a logo that represents our biomedical research and operational backgrounds - something lean, very corporate and professional with an antibacterial drug discovery theme.
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Our initial target audience is very conservative and expects cutting edge science, speed, reliability, and trustworthiness.
Our potential investors are looking for breakthrough ideas and innovators who will execute on their business plan, thus minimizing the risk in their investment.
The logo will be used to pursue business development relationships and approach investors. Here are some elements you may find useful to think about as you start brainstorming:
- The company name to be written with a capital S and B as in SwitchBiotics
- To either create a separate logo or to creatively incorporate the logo into the company name
- A creative way to use an abstract form of bacteria, particularly gram negative bacteria that are shaped like rods.
-A creative way to depict the discovery stage of drug development.
-A creative way to depict the idea of “switching ones mindset” to think about new kinds of drugs and breakthrough medicines