The Birth of Cool's purpose is focused on Excellence through Adversity. We want to take individuals and show them at their best, but understand the adversity they had to overcome. Denzel Washington, Michael Jordan, Nipsey Hussle; The greats who stay cool calm and collected under pressure, never lost the faith.
When I think of my favorite brands though there is always a symbol. Playboy has the bunny, Disney has the mouse, Ralph Lauren has the Horse. Should we create a symbol/Logo? IDK
Audiences: Hiphop, Jazz/Soul, Urban Culture, African American culture, movie fans, Playboy motivational/inspiration, Nipsey Hussle, Civil Rights, Kanye, Michael Jordan.