Ironhead Rubber Technologies is a new business unit of an established tire distributor. Ironhead will be in the business of retreading radial truck and off-the-road tires. Ironhead will be starting off in Canada and then extending our presence to other countries.
Ironhead's goal is to become a global leader in tire retreading.
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Ironhead's target audience is the tire industry. From tire dealers to manufacturers to existing retreading companies. Also, the trucking industry is also a target audience.
The Ironhead logo should convey strength and durability. An underlying message of being "green" can also be incorporated into the design since tire retreading is a form of recycling.
We do not have any corporate colors in mind so this is wide open; however, Ironhead's colors should be consistent with the message of being strong, durable and reliable.
Michelin Retreading logo - the basic Micheling logo with a "green" feature added
Bandag - uninspiring
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