We are a coulpe who loves to travel and we appreciate cool quality stuff - art - furnishings etc. Cargo Lane is our soon to open shop set in the confines of an old butter factory to be filled with the unique and often over the top finds of our travels to countries such as Morocco, Brazil, South Africa, Vietnam, Australia. Cargo Lane will blow our customers away with our choice of collectable eclectic furnishings. From hand made African copper bath tubs to carved jewlery boxes from the nomadic Berber tribes of Morocco this is not for your Super A Mart shopper but for those who love to live in style.
Our target market is generaly between the age of 25 - 65 are approximately 65% female 35% male. These people would have a higher then average income and would expect quality items in return for their spend. They would take pride in their suroundings, their home would be their castle and they would take pride in their indervidual art and furnishings.
We would like to be able to capture the nomadic, romantic side of sourcing the products on an international travel level, hence the name Cargo Lane - being that the goods are shiped back to our shop once found. So nothing to formal, The logo will be used for all visual advertising aspects of the business, cards, signage, print etc
Looking forward to your ideas.
Best of luck