To our owners, the Vida Nova Ventures brand is vibrant, growing, strong and clean… not a cartoon, soft, frilly or flowery. The owners see the brand logo as a minimalist brand although it may be worked into an icon to support the meaning or understanding of the brand. An interesting aspect may be the “new life” aspect as in and plant or animal new beginning or birth. A quote from the owner "I like things simple and clean. But the idea of a new life (in Portuguese of course) needs to be conveyed!"
Remember, Vida Nova ("New Life" in Portuguese) Ventures has great meaning! Color choices may be strong or muted or even rely on some combination of color and texture.
The logo needs to be easily replicated in in print, website, screen printing, embroidery or even black & white. We would like to explore multiple aspect ratios from roughly 3:1 (three widths to one height) to a 1:1. Please present concepts with the logo on a pure white background and a corresponding reversed logo on a black background in each submission.
Good luck to all designers! I look forward to your submissions...you are all welcome.