Nova Scotia Lobster
Freshly frozen lobster products caught on the coast of Nova Scotia and brought directly to your table to enjoy.
Frozen lobster is caught, cooked, shelled and flash frozen in vacuum sealed packages to ensure quality & freshness.
Other frozen lobster products include an exquisite lobster dip for veggies, crackers or eaten right off the spoon.
Personality – Premium, world class quality, creative, delicious, vivacious, fun, accessible
Unique Selling Proposition – The world's finest lobster caught in the most highly renowned lobster region of Nova Scotia and brought to your table in a variety of products.
Highest quality lobster caught in Nova Scotia
Accessibility as it comes cooked, shelled and flash frozen to simply thaw and serve
Taste and flavour – Lobster is creamy and rich and the dip is decadent with a hint of dill perfect for serving at any occasion or to treat yourself everyday
Create an identity for Lobster girl that incorporates the important quality message that it is from one of the most coveted regions of Nova Scotia, yet brings to life the creative and approachable side of Lobster girl as it makes lobster accessible to your table cleaned, shelled and ready for use.
Incorporate premium Nova Scotia message to give quality assurance to the product
Have an accessible, fun and approachable personality to support the Lobster girl name that will drive dips, website and recipe ideas
Size needs to be 1 1/ 2" - 2" in diameter to fit on packaging label
Logo needs to be adaptable to many different mediums – different size labels, boxes, printed material, etc.
Name: Lobster girl - Nova Scotia Lobster (Lobster girl does not need to come first on the label, there is freedom to put in any order and letters can be capped or uncapped i.e. Lobster girl, lobster girl, etc.)
Lobster comes from most southern tip of Nova Scotia - Cape Sable Island - district 34.