(1) Symbolically illustrate "logic" working in concert with "creativity." We think of these in opposition to one another, but I offer a unique combination of both. I logically assess a problem or situation to identify context, cause and effects. However, I then use creative, out-of-the-box thinking and unexpected associations to offer a range of ways to address that problem. I want a logo that expresses that synthesis. I'd like it to be a tool I use with clients to describe what I do.
(2) If possible, I'd like to illustrate the idea of a "process" (perhaps a confusing process, or a state of confusion) leading to a clearly defined "endpoint." (Thus, the name of the company).
(3) No cartoons. I want an image that evokes professionalism and confidence while not being sterile. I do not like the cold, stark nature of logos associated with engineering firms; but nor do I want something cartoonish.
(4) No bright colors. Use warmer earth tones, preferably dark, "charcoal" type shades such as brick reds, terracotta, grays, or similar tones of greens and yellows. While Endpoint Strategies will not be restricted to natural resources work, these earth-derived colors reflect my nature as an ecologist. I am very close to the earth.
(5) Use the full name of the company: Endpoint Strategies, LLC.
(6) I prefer the logo to the left of name, but will consider anything.