Lucas Brunelle http://www.lucasbrunelle.com travels the globe filming Alleycat races; high-speed bicycle races through the streets and traffic of the worlds’ biggest and most exciting cities. Most racers are bicycle messengers, who use their intimate local knowledge and vehicle-dodging expertise to set a pace that keeps viewers on the edge of their seats. Lucas is the best in the world at what he does – filming urban bicycle races with sophisticated helmet-mounted cameras. Lucas also films adventure rides in parts of the world most people never see.
We’re looking for an iconic logo such as Mash http://www.mashsf.com – minimal, not detailed.
Lucas’ videos have been downloaded over four million times.
His film Line of Sight is well anticipated with 10 years of footage. This will be shown at the Bicycle Film Festival to over 300,000 people in 40 cities and pressed on DVD.
Google / YouTube Lucas Brunelle for more info.
Mainstream – The demographic is very wide because footage is worldwide with so many different riding styles. The range is anyone from the hardcore bike enthusiast to designers and artists visit our website to the office worker.
The audience does have a desire for thrills, bike and street culture, and adventure.
Two version created; the logo with ONLY the “L” letter and the logo along with "Lucas Brunelle".
As you will see, there is no logo on http://www.lucasbrunelle.com
You’re the expert – Lucas likes simple and bold.
We are launching a much awaited DVD people have been asking about for years and have even sent money before knowing how much or when.
An initial press of 10,000 DVD’s will be marketed through a full media campaign – online ads, event and bike shop screenings, and two major outdoor retail chain stores.
The winning logo will be prominently featured everywhere and be a great case study for your portfolio.
The files we will require are:
Print file format - .ai / .psd (CMYK)
Web file format - .jpg and layered .psd (RGB)
- Font must be easy to read
- Must look great on the front of a bicycle, a decal, riding jersey, t-shirt, billboard, and anything in-between
- Logo must scale to a full branding campaign as http://www.mashsf.com does
- Again Two version created; the logo with ONLY the “L” letter and the logo along with "Lucas Brunelle".
- Ask if you need clarification