What's Your Challenge? logo including 'WYC' (our brand's abbreviation) favicon.
Logofor a new online magazine and social network website called ‘What’s YourChallenge?’ - for people who are looking to find, start, plan, promote, share, documentand keep up to date with the latest active Challenges happening all over theworld.
Ourtarget market: From the Challenge novice looking for their first activeChallenge to the Seasoned Challenger. (example user groups: Gap year students,professionals taking a year out, experienced Challengers, general activechallenge seekers).
Thedesign of the logo should embody the brand values that appeal to our activeChallenge audience - they will be proud to be associated with it on theirwebsite, on their mobile phone and on their sports clothing and equipment. Itis a symbol of achievement and belonging to an international community ofChallengers.
Ourbrand values: Modern, dynamic, active, sporty, connected,international/global, adventurous, inspirational, passionate, aspiration,achievement, explore, driven, ambitious, professional, knowledgeable.
Pleaseuse only 2 colours - blue and orange - in logo design.
WebsiteBackground Colour on which logo displayed: White (see example logo on the site).
Weneed a motif in thelogo, which is original and instantly recognizable as part of our brand and can be used with 'WYC (the What's Your Challenge? abbreviation) as a favicon e.g. on the desktop, in the web browser, on sports clothing etc(like the Nike tick etc).