The business is essentially an apartment rental/sales website exclusively for doorman (luxury) buildings in New York City.
The target audience is people who are moving within or to New York City and want to live in a doorman/luxury building. The people most likely have professional jobs and like to experience the finer things in life.
Should look classy and sleek.
The graphic should be of an apartment building doorman.
The logo design should include the domain name in the bottom right corner: DoormanBuildingsNYC.com
Although the website is still in development, please see take a look at the color scheme at DoormanBuildingsNYC.com