Better Kitchen Utensils AKA "BKU"
BKU is a e commerce solution for Information and purchases of High quality Kitchen tools Featuring "Qiang" (Strong) Brand of Damascus style Chef knives (Think Shun). We start with a small catalog of chef knives and add other products that meet out criteria of stylish functional Kitchen Tools. One of our competitions, http://www.knifemerchant.com/ Has a style and colors that Green and Mustard I like a lot, With a Chef Knife as part of the logo. I have been a professional chef and restaurant owner for over thirty years and love the hospitality industry. Foodie and life long learner
Our target markets consists of sales people looking for unique closing gifts, professional chefs, cooks and enthusiasts. Most consumers of high quality gifts and professional tools are knowledgeable and are somewhat affluent. I am looking for a logo that conveys a understated stylish message of trust and strength. This market is well established and many of the consumers have bought these kind of product before. Most are sophisticated foodies or industry professionals.
Here is a amateurish banner I designed has the Chinese character of Qiang (Strong) I am looking for something like it that is more professional with the name and Initials The Knife component should feature Damascus blade design. Be creative and not to simple This will be my corporate logo as well as the website logo for years to come and I would like something that will stand the test of time. I love Chinese calligraphy, the Character can be a great part of the design and can ( and should ) be modified from what is currently on the banner. My intent is to add many lines of Japanese, German and international designed knives so a somewhat International feel would be nice. I think warmer colors would be a good place to start . So far I have mostly talked about knives but I also will add some American and European designed kitchen utensils, tools and appliances. I do not want the current tag line of " Bringing Better Kitchen Utensils to a modern world" in cluded. But Would like "Strong Tools" included