This is a small emerging boutique real estate company in a highly desirable California coastal town.
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targeting an existing market overrun with corporate brands. Customers are looking for specialized service, and the agents are looking for a traditional brokerage model without the fees and restraints associated with the predominat corporate brand. Want to attract high quality agents and buyers and sellers in all price ranges who desire exceptional service and marketing.
I would like a very simple design - color preference: a platinum (sterling) silver, embossed font with a dark background, as that color tends to fade on real estate open house signs. Logo could include the intials "SP" or just be the name itself in distinctive lettering (like Tiffany or Roberto Cavalli). NEW IDEA: incorparate a simple castle design into the logo (basic idea attached in file...but I know you will make it WAY better!).