We are a construction software company in need of a graphic design makeover. The logo is step one. We provide a “takeoff” tool that allows contractors to view electronic blueprints and take measurements for estimating without printing out the plans. For more information visit our website http://www.etakeoff.com.
Most of our leads come to us from our web-based planroom partners. They are in the business of distributing electronic plans. We provide the viewing and measuring tools. Contractors click on a link in the planroom site to open our download page. We need a distinctive logo that will help differentiate us from the planroom.
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Our target Audience is primarily subcontractors (concrete, drywall, masonry, landscaping, roofing, electrical, mechanical, plumbing, etc.). Our secondary market is general contractors.
We need a logo (including the company name) that can be used in a web page heading, on stationary, etc. A recognizable subset of it (the graphic part) will be used in 16x16 and 32x32 icons. (All three should be delivered in Adobe Photoshop format.) Common construction logo symbols that are widely used (such as a hardhat. tape measure or hammer) would be undesirable except in a very unique variation. We are looking for a logo that represents precision, power, speed and simplicity. Something new and modern.