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MANTEC is looking to update our logo. http://www.mantec.org We work with manufacturers in South Central Pennsylvania and are part of a state and federal network. Our mission is to accelerate manufacturing excellence. We make meaningful connections to help our manufacturing clients grow and prosper. Our website will be going through a major overhaul once we have a new logo. We have completed strategic planning and have identified that we need to have a strong presence in our marketplace. We are often confused with the Manufacturers Association or a temp agency. We are looking for a logo that can conveys meaning partly because our name doesn't mean anything. Our draft tag line is- Connecting Solutions. Connecting Manufacturing. There is a debate if we are Strengthening Manufacturing. Not to stifle any creativity we would envision the icon going on the left, unless it is fully embedded into the design. The marketing team is interested in new versus our President still appreciates our block letters. He is adamant that it is bold, classic and conveys strength.
Preferred type of logo- word mark or pictoral Mark
Preferred colors. Current logo is pms 540 and has been for 30 years. Marketing is okay with a new color. Not sure top leadership is. Definitely want to change a secondary color. The current blue and gray are hard to put on colored backgrounds.
Types of logos- Marketing likes the white space logos, letters hiding in the icon.
Other information- Manufacturing is so hard to capture. Gears are old school. Robot arms are too specific. We are connectors. Our name is always in all caps. MANTEC.
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