The business of the company is to produce actionable intelligence or insights from large amounts of data. Our customers use this information to create better products, to market their products better, and to offer a better experience to their customers.
We are an analytics company specializing in predictive analytics. Examples of what we make possible exist on major websites: Suggested searches on Google, product recommendations on Amazon, relevant display ads shown on Yahoo!.
We are a highly innovative company and want to project an image of breakthrough innovation. Our distinguishing capabilities are to handle very large amounts of data efficiently and have innovative algorithms and data storage methods that make it possible to predict what is likely to happen in the future.
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Our target customers are small to large companies. The relevant employees who will access our website will be marketing managers, product managers, technology managers and developers.
We want to convey an image that is innovative and playful.
We desire a memorable and clean logo. It can push the envelope just as the Yahoo and Google logos did.
We do not have a preconceived notion on whether the logo should consist of essentially the name or a picture+name.
Important aspects in describing us are: innovation, data, algorithms, prediction, magic, breakthrough.
There should be no room for confusion that the name of the company is InsightsOne i.e. should not be readable as InsightSone.