PLEASE READ CAREFULLY: THIS IS A NEW DESIGN BRIEF AS OF 2/18/13
Hopefully, we have provided you with better information and a better company structure!
Thank you for your participation!
Crystal Carpet and Flooring Company is a locally-owned carpet retailer in the costal town of Wilmington, NC. We service the entire community: private homeowners, builders, developers, house-flippers, commercial businesses, rental communities, etc.
Over the past 20 years, our business has grown enormously, in fact so much so, that we are splitting the company into two entities. We will have:
Crystal Carpet and Flooring Company
Crystal Bath and Shower Company
This contest if for the Crystal Carpet and Flooring Company logo. Once we select a winning designer, we will be looking for you to create a complementary logo for Crystal Bath and Shower Company. We will use both logos together on marketing materials and on our business so they will need to match in terms of style, color, design aesthetic. We will pay you for a 2nd logo, separate from this contest award.
Our tag line to unify the entire group of companies is "We've got you covered from head to toe!" The idea is we've got you covered from (shower) heads to (carpet/flooring) toes when it comes to needs for your home.
Ideally, the logos would have the following:
Strong, bright colors (preferably blue tones). We like orange as a color too. We are open to a variety of color schemes. You do not have to stick with orange and blue.
An iconic, literal, graphic with clean lines that immediately says: carpets and flooring. We sell hardwood floors, laminates, tiles, vinyls, area rugs etc. in addition to carpet.
Something that incorporates the name Crystal. Why Crystal? Again, we are near a beach with crystal-clear-blue water.
A coastal feel, but not too literal. We do not have palm trees where we live and we do not need or want to see waves, but our clientele are beach homeowners with a sophisticated coastal style. (Think Martha's Vineyard and Cottage Style, not tikki huts and palm trees). Our owner is an ex-surfer (again we do not want to see surfboards, we just want you to understand that this is a coastal community, which is why we share this information).
When the time comes, we would like to see the Bath and Shower Company with a shower and bath in the logo design. (Extra credit if you show us something now to give my client, who has a hard time envisioning, a clear picture of what both final products will look like).
We hope this information is helpful. It has taken us a while to figure out how to express our needs with this new company structure, and we look forward to having eventually two logo designs that will perfectly express all that we offer.