BillShrink's strength is it's savings engine - it tracks millions of data points to find the one option that saves you money on your everyday bills while matching your individual needs. It's dead-simple - answer a few questions about a bill & BillShrink does an automatic analysis of your needs in order to find you the best personalized recommendations. All recommendations are transparent - you can see why something is ranked, all information BillShrink has about that particular option and compare it to your current plan or any other plan in the market.
Currently BillShrink helps consumers find savings recommendations for wireless, credit cards and gas but will be providing recommendations for many other services in the future.
Primary brand attributes: Tireless, Educating, Enthusiastic, Genuine/Open
Secondary brand attributes: Surprising, Warm, Light-hearted
Target audience: Anyone who pays bills. US only.
Brands we admire: Target, Mini, Virgin Airlines, American Express
Logos we like: Skype, Sprint, Palm, Evernote, PeoplePC, Virgin Airlines