The site: Pearl Standard, as the name implies, will provide gorgeous, high-quality pearl jewelry at very affordable prices. Pearls are unique in the jewelry world - they are very traditional (think Jackie Kennedy), but these days they're also being worn in fun, modern, non-traditional ways. The company: We are a small but sophisticated company with other online successes - we love the good things in life, and making life richer and easier for our customers.
Vertel ons iets meer over jezelf en de mensen die je bereikt
The variety of people who purchase pearls is amazing, really. What we see are:
>> Men, usually 25-60, buying pearls as "Wow!" gifts for the women in their lives: girlfriends, wives, mothers, sisters, and daughters.
>> Professional women, usually aged 20-65, buying pearls for themselves- both for fun and professional attire
>> Women of all backgrounds, usually aged 20-65, buying pearls as gifts for women friends and relatives.
We'd love to be wowed by your creativity! This is a new brand, and we're open to new ideas. Our only constraints are that the logo must:
-- have a horizontal aspect
-- be simple and strong enough to "read" clearly and legibly on the web - i.e., at 72dpi & no taller than 55 px
-- work in both color and in black & white
Stylistically, we're shooting for:
-- clean and contemporary, but with a hint of traditional reference. This is to reflect how pearls are seen by most people (traditional) while strongly promoting their more modern use and aspect