Logo design for Gen Z/millennial seeking authentic conversations about deeper topics online

Opleiding

Our mobile app is designed to help like-minded individuals learn from each other online and share topics they are super interested in using a group video format. Our target audience ranges from 18 - 24 year old Gen Zs just graduating college / university (or in their first or second job) to older millennials. We want the feel of the brand to be intriguing, inviting, and clean / modern. Really, let’s think together about how a company's logo should look if it is a bright new vision being created in 2021. For examples to use as templates, we like the combination marks of headspace (https://www.headspace.com/) and Medium (https://medium.com/). These both combine a very simple geometric symbol with a clear, bold font choice for the name of the company. We also like the idea of using oranges, light blues, or purples that would appeal and bring calmness / happiness to both men and women without looking too colorful / kitschy. The name comes from the idea that video responses from our community become part of discussion threads. These threads, when placed on top of each other, form a stack. If you think about it, threads of different shapes and sizes placed on top of each other can form an interesting tapestry (the whole being greater than the sum of the parts). Similarly, in tech, a stack is all of the tools you use to implement a solution. By creating a stack of threads, our community is able to get one step closer to actionable solutions to the deeper questions they are seeking to address. Perhaps you can find a great way to incorporate this concept as a clean symbolic part of our logo?

We had a placeholder logo we were using ourselves under another name (Growthspace). Ideally, we would like to have a combination mark akin to Medium or headspace as part of our new logo with threadstack. We want threadstack to be in all lowercase letters. The look should be modern, clean, and inviting.

Voor elke ontwerpcategorie zijn verschillende prijspakketten voor ieder budget beschikbaar. Een ontwerpwedstrijd binnen de categorie Logo-ontwerp begint bij € 269