Common Thread Marketing
Common Thread is a grassroots marketing agency that delivers results by uniting your brand message with consumers. Our goal is to impact buying behavior. We are currently based in California and expanding to the Southeast.
We are a start up that values connections. Our company motto is "uniting brands with consumers".
Our objective are to be brand ambassadors on the street, in the boardroom, through the airwaves, streaming, blogged about, talked about in the trade and written about in the publications. All the while gaining added value from media buys, cementing retail partnerships, and driving sales.
Common Thread Marketing (CT) enjoys what we do for a living. Our company culture is all about impacting change in the world. We value hard work, high expectations, and work/life balance.
We blur the line of maturity and frivolity in terms of our outlook and image. We have fun and enjoy the possibilities.
Our target markets are consumer product companies (CPG's) that want to have better brand exposure. We focus our efforts on a regional basis and customize national campaigns.
We represent brands on the streets, on the net, and everywhere in between. Our customers are CPG's in the food and beverage world. We anticipate expanding into consumer electronics, green technologies, and sports marketing.
The customer audience can span the spectrum from Fortune 500 food companies to start up products in the natural food world.
Common Thread Marketing is a start up marketing agency and are in need of refresh of our company logo. The logo should translate well from the web, letterhead, business cards, wearables, and wrapped vehicles on the streets.
We are currently preparing to launch our website in the next 45 days and need a logo that can represent who we are.
CT logo should represent a powerful connection between individuals and brands.
Encompassing our tag line of “uniting brands and consumers”
Logo should demonstrate boldness, action, creativity, and unity.
We strive to influence decision making at point of purchase.
We blur the line of maturity and frivolity in terms of our outlook and image
Visualizing a “common thread” connection.
• Elements can incorporate thread or ball of yarn
• Potentially a global symbolism with thread coming off the planet
• Possibly a unity of hands with a needle and thread coming between the hands
• Connection is the key symbolism we want to convey to our target customers.