We need a logo for Cuckoo, a software solution and service offering that we provide.
The logo design should include an element of the Cuckoo bird and the text. It also needs to be mindful that we are targeting large firms, not end-consumers.
Our target clients are typically large consumer product companies (e.g. cosmetics, FMCG, etc) with over $1 billion annual retail sales. Their end-customer base is usually over 1 million each year. These consumers will use social network e.g. facebook and twitter etc to express their opinion towards the products, the brands, and their manufacturers. But they rarely contact the customer service hotlines.
We provide software solution and services that these consumer products companies can utilize in order to proactively listen to consumer opinion on the social network platforms. Specifically, our software solution can scan the social network platforms regularly, looking for any public post mentioning the brand or the consumer product company. Our service offering includes dedicated Customer Service Representatives who would proactively engage these customers and respond to their posts.
Such consumer opinion is called the Voice of Consumer in marketing terms. The name Cuckoo is inspired by the beautiful voice of the bird, like a song so sweet to listen to. We intend to listen carefully to such voices of the consumers, loud or subtle. We intend to study the voice of consumers and to better understand them. Our clients, the consumer products companies, will benefit from more consumer insight derived from the voice of consumers.
The cost of the Cuckoo software and service offering will be over $50,000 per year.